About Us
We’re positioned to be one of the first sites dedicated solely to equine education, informing others about the performances and progress of the animals they adore. Our mission is to make owning and playing with horses more enjoyable, while also making horse breeding more profitable. Our platform is for horse lovers around the world, including all breeds. We’re proudly Australia-based, and ready to enhance your horse owning experience.
myEQUINEinfo is a platform built by horse lovers, for horse lovers.
Our founder grew up immersed in horse culture, with a family influenced by horse racing and polocrosse. Although not an active breeder, he did support thoroughbred author, Richard Ulbrich, as he converted years of research into an online SaaS, publishing Ulbrich’s Peerage of Racehorses on his behalf. Through this experience, he was exposed to the worldwide scope of horses.
For example, did you know there are more than 10 million Stud Book horses in the world, with millions more undocumented?
myEQUINEinfo was created specifically for these horses, using their pedigrees to connect them, ultimately relying on social media features and other special functions to provide a service totally unique to this equine platform.